Free Salesforce Marketing-Cloud-Consultant Exam Questions

Become Salesforce Certified with updated Marketing-Cloud-Consultant exam questions and correct answers

Page: 1 / 66

Total 327 Questions | Updated On: Jan 27, 2025

Add To Cart

Question 1

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A : parent BU and two child BUs with their own Sender Authentication Packages.

B : parent BU with three additional private domains.

C : parent BU and one child BU

D : parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

Question 2

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

A : nfigure Contact Builder to automatically generate a unique subscriber key.

B : fine the subscriber key as a unique value that does not relate to a specific channel.

C : gularly merge duplicate contacts to keep tracking data accurately.

D : en using an external database of record, utilize that system's identifier as the contact key.

Answer: B,D

Question 3

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

A : torama

B : ta Studio

C : leSoft Anypoint Platform

D : ta Connector

Answer: C

Question 4

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

A : ared Salesforce Data Extensions will be enabled in up to 5 business units.

B : tom profile and subscription centers will not be required.

C : ce an account is upgraded to Multi-Org, it cannot be turned off.

D : isting accounts cannot be upgraded to Multi-Org.

Answer: C

Question 5

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

*Shipping notices will be sent once a day.

*The shipping file will be placed on the FTP sometime after 4:00 p.m.

*The shipping data will be stored in the shipping Notice data extension.

*A field in the data extension will contain the shipping data.

*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

A :

Other-Image-9c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

B :

Other-Image-11c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

C :

Other-Image-13c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

D :

Other-Image-15c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

Answer: A

Page: 1 / 66

Total 327 Questions | Updated On: Jan 27, 2025

Add To Cart