Free GCCC SCMP Exam Questions

Question 1

Which step should come FIRST when developing a communication strategy?

A : Determining the goals and objectives of the communication strategy

B : Identifying the key messages to communicate to audiences

C : An analysis of the business environment and the needs of the organization

D : Planning the measurement approach to demonstrate impact

Answer: C

Question 2

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A : “Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool.”

B : “Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline.”

C : “Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn.”

D : “You will get better return on investment (ROI) by focusing on social media versus other marketing efforts.”

Answer: C

Question 3

In defining the goals component of a communication plan, a communication manager should:

A : determine which goals can be tracked on a continuous basis.

B : request clarification from senior management regarding the resources available to implement the plan.

C : decide what the target audiences should do as a result of implementation of the communication plan.

D : evaluate a wide range of communication channels that will reach the target audiences.

Answer: C

Question 4

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A : “Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool.”

B : “Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline.”

C : “Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn.”

D : “You will get better return on investment (ROI) by focusing on social media versus other marketing efforts.”

Answer: C

Question 5

Which of the following is an example of a quantitative research method?

A : Longitudinal studies

B : Case studies

C : Narrative research

D : Interviews

Answer: A