Free GCCC SCMP Exam Questions

Question 1

Which of the following is an example of a quantitative research method?

A : Longitudinal studies

B : Case studies

C : Narrative research

D : Interviews

Answer: A

Question 2

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A : “Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool.”

B : “Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline.”

C : “Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn.”

D : “You will get better return on investment (ROI) by focusing on social media versus other marketing efforts.”

Answer: C

Question 3

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A : Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

B : Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

C : Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

D : Evaluate the latest tools and technologies available to support internal communication.

Answer: D

Question 4