Free GCCC SCMP Exam Questions

Become GCCC Certified with updated SCMP exam questions and correct answers

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Total 101 Questions | Updated On: Jun 15, 2026

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Question 1

A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A : To take charge of the story line to ensure accuracy and a unified voice

B : To sway public opinion to the client’s innocence before a jury is selected

C : To develop an internet strategy and monitor public opinion about the client and firm

D : To enhance the firm’s reputation for accepting difficult cases

Answer: A

Question 2

When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A : Monitoring and analyzing the tone and content of employees’ social media posts.

B : Meeting with a consistent focus group of employees periodically during the campaign.

C : Conducting surveys with different random samples of employees at different points during the campaign.

D : Monitoring chats among different groups of employees during the campaign.

Answer: C

Question 3

In defining the goals component of a communication plan, a communication manager should:

A : determine which goals can be tracked on a continuous basis.

B : request clarification from senior management regarding the resources available to implement the plan.

C : decide what the target audiences should do as a result of implementation of the communication plan.

D : evaluate a wide range of communication channels that will reach the target audiences.

Answer: C

Question 4

When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A : A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

B : Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

C : Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

D : A sample of the creative approach (“look and feel”), list of tactics, list of individuals or groups responsible for every task, and a detailed budget

Answer: C

Question 5

Which step should come FIRST when developing a communication strategy?

A : Determining the goals and objectives of the communication strategy

B : Identifying the key messages to communicate to audiences

C : An analysis of the business environment and the needs of the organization

D : Planning the measurement approach to demonstrate impact

Answer: C

Page: 1 / 21

Total 101 Questions | Updated On: Jun 15, 2026

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