Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Jul 29, 2025

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Question 1

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A : Have you used the services of Horpine Analytics?

B : What are companies that you depend on for your business needs?

C : What companies do you think of first when you hear the phrase market analysis?

D : When was the last time you used an analytics tool?

Answer: C

Question 2

Which of the following is an example of impulse buying?

A : Ryan purchased a suit for his wedding after consulting a tailor.

B : While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C : Jim conducted a thorough Internet search before buying a new car.

D : Lily picked up a burger from a drive in restaurant on the way home.

E : Jordan purchased a mobile phone after being convinced by a sales presentation.

Answer: B

Question 3

Kate buys a new summer dress but is worried that the color may fade during the first wash. This perceived danger that Kate is experiencing is known as _____ risk.

A : social

B : financial

C : physiological

D : performance

E : psychological

Answer: D

Question 4

Which of the following is an advantage of secondary data collection?

A : It always provides data that is specific to immediate needs.

B : It requires sophisticated training and hence is always accurate.

C : It offers in-depth consumer behavioral insights.

D : It guarantees information without bias.

E : It saves time and effort in collecting and analyzing.

Answer: E

Question 5

Which of the following is a feature of using an Internet marketing channel?

A : It reduces a company's ability to personalize products.

B : It limits a firm's market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Page: 1 / 64

Total 320 Questions | Updated On: Jul 29, 2025

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