Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Dec 18, 2025

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Question 1

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A : Have you used the services of Horpine Analytics?

B : What are companies that you depend on for your business needs?

C : What companies do you think of first when you hear the phrase market analysis?

D : When was the last time you used an analytics tool?

Answer: C

Question 2

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D : listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 3

Which of the following best describes a lagged effect?

A : It is a delayed response to a marketing communication campaign exhibited by customers.

B : It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C : It occurs when consumers indicate they know the brand when the name is presented to them.

D : It refers to a potential customer’s inability to recognize or recall that a brand name belongs to a certain product category

E : It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer: A

Question 4

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A : Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B : Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C : Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Question 5

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

A : only the insurance company can be held accountable for fraudulent sales.

B : only Ryan can be held accountable for fraudulent sale.

C : no one can be held accountable as the buyer must read the document carefully before buying.

D : both the insurance company and the salesman can be held accountable.

E : Ryan can be held accountable only if water damage actually happens.

Answer: D

Page: 1 / 64

Total 320 Questions | Updated On: Dec 18, 2025

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