Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Mar 06, 2026

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Question 1

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 2

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

A : economic changes in the market

B : its production processes

C : its reputation in the market

D : its products

E : its management team

Answer: A

Question 3

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A : Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B : Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C : Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Question 4

Which of the following is true of wants?

A : They are goods that are desired.

B : They are goods that are widely available.

C : They are products that are necessary.

D : They are services that are necessary.

E : They are goods that are required for daily use.

Answer: A

Question 5

One of the advantages that price skimming offers over penetration pricing is that:

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Page: 1 / 64

Total 320 Questions | Updated On: Mar 06, 2026

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