Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Oct 28, 2025

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Question 1

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

A : introduction

B : maturity

C : growth

D : accelerated development

E : decline

Answer: A

Question 2

A group of firms that make and deliver a given set of goods and services is known as a _____.

A : market segment

B : line extension

C : focus group

D : supply chain

E : marketing mix

Answer: D

Question 3

One of the advantages that price skimming offers over penetration pricing is that:

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Question 4

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A : Have you used the services of Horpine Analytics?

B : What are companies that you depend on for your business needs?

C : What companies do you think of first when you hear the phrase market analysis?

D : When was the last time you used an analytics tool?

Answer: C

Question 5

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

A : 10%

B : 20%

C : 30%

D : 40%

E : 50%

Answer: B

Page: 1 / 64

Total 320 Questions | Updated On: Oct 28, 2025

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