Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Apr 27, 2026

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Question 1

In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

A : encoder

B : decoder

C : transmitter

D : channel

E : receiver

Answer: C

Question 2

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A : Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B : Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C : Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Question 3

Which of the following is an example of impulse buying?

A : Ryan purchased a suit for his wedding after consulting a tailor.

B : While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C : Jim conducted a thorough Internet search before buying a new car.

D : Lily picked up a burger from a drive in restaurant on the way home.

E : Jordan purchased a mobile phone after being convinced by a sales presentation.

Answer: B

Question 4

The planning phase of the marketing plan involves

A : defining the mission and vision for the business.

B : evaluating different opportunities by engaging in segmentation, targeting, and positioning.

C : executing the marketing mix using the four Ps.

D : taking any necessary corrective actions to correct deviations from the plan.

E : evaluating the performance of the marketing strategy using marketing metrics.

Answer: A

Question 5

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____

A : cohorts

B : Generation Xers.

C : baby boomers

D : Generation Yers

E : Generation Zers

Answer: C

Page: 1 / 64

Total 320 Questions | Updated On: Apr 27, 2026

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