Free AMA PCM Exam Questions

Become AMA Certified with updated PCM exam questions and correct answers

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Total 320 Questions | Updated On: Jun 06, 2025

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Question 1

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

A : only the insurance company can be held accountable for fraudulent sales.

B : only Ryan can be held accountable for fraudulent sale.

C : no one can be held accountable as the buyer must read the document carefully before buying.

D : both the insurance company and the salesman can be held accountable.

E : Ryan can be held accountable only if water damage actually happens.

Answer: D

Question 2

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A : Brand awareness

B : Brand dilution

C : Brand parity

D : Brand extension

E : Brand loyalty

Answer: A

Question 3

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A : Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B : Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C : Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D : Interview each of the complainants to find out about their use of Ankam's products.

E : Advise Ankam on the measures it could adopt until the investigation is complete.

Answer: A

Question 4

Which of the following is a feature of using an Internet marketing channel?

A : It reduces a company's ability to personalize products.

B : It limits a firm's market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Question 5

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D : listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Page: 1 / 64

Total 320 Questions | Updated On: Jun 06, 2025

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