Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions

Become Salesforce Certified with updated Marketing-Cloud-Email-Specialist exam questions and correct answers

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Total 315 Questions | Updated On: Oct 28, 2025

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Question 1

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A : Include Hero_CTA1 In the filename for each Hero Image.

B : Add "Hero_CTAn to the Tracking Alias field for each link.

C : Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D : Include "Hero_CTA" in the Link Tooltip field for each link.

Answer: A,B

Question 2

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A

Question 3

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

A : AJourney Builder and Behavioral Triggers

B : Automation Studio and Path Optimizer

C : Automation Studio and Journey Builder

Answer: C

Question 4

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

A : Multi-Step Journey

B : User Initiated Send

C : Automation Studio Email Activity

Answer: B

Question 5

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A : Send both email and SMS to ensure subscribers get NTO-s messages.

B : Create one Entry Source for each messaging channel.

C : Ensure source channel Is available in subscriber data.

Answer: A

Page: 1 / 63

Total 315 Questions | Updated On: Oct 28, 2025

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