Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions

Become Salesforce Certified with updated Marketing-Cloud-Email-Specialist exam questions and correct answers

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Total 315 Questions | Updated On: Dec 18, 2025

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Question 1

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A : Include "RE:", "FWD:", "etc." to get the reader-s attention.

B : A/B test the effectiveness of different subjects.

C : Keep the subject text between 50 and 100 characters long.

D : Include information relevant to the message in the subject line.

Answer: B,D

Question 2

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 3

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A

Question 4

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

A : Journey Builder and Engagement Split

B : Automation studio and Query Activity

C : Salesforce CDP and Einstein Engagement Scoring

Answer: A

Question 5

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

A : Use Delayed Delivery

B : Segment email sends by domain.

C : Configure Send Throttling.

Answer: C

Page: 1 / 63

Total 315 Questions | Updated On: Dec 18, 2025

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