Become Salesforce Certified with updated Marketing-Cloud-Account-Engagement-Consultant exam questions and correct answers
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a
service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The
LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied
customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing
in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to
Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable
prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make
sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of
unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they
should receive this white paper in an email. All prospects who receive the email and view the white paper
should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A
Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails
when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely
inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
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