Become Salesforce Certified with updated Marketing-Cloud-Account-Engagement-Consultant exam questions and correct answers
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey. NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month. What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?
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