Free Salesforce MKT-101 Exam Questions

Become Salesforce Certified with updated MKT-101 exam questions and correct answers

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Total 315 Questions | Updated On: Aug 03, 2026

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Question 1

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

A : The new email address is from an unsupported domain.

B : The email address has not been updated in All Subscribers.

C : The customer has not opted in again with the new address.

Answer: B

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 3

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A : SQL Query, Data Extract, File Transfer

B : SQL Query, Filter, Data Extract

C : Filter, Data Extract, File Transfer

Answer: C

Question 4

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 5

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Page: 1 / 63

Total 315 Questions | Updated On: Aug 03, 2026

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