Free Salesforce MKT-101 Exam Questions

Become Salesforce Certified with updated MKT-101 exam questions and correct answers

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Total 315 Questions | Updated On: Jan 28, 2026

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Question 1

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

A : Minimize whitespace

B : Build image-based emails.

C : Use contrasting colors

Answer: C

Question 2

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

A : The new email address is from an unsupported domain.

B : The email address has not been updated in All Subscribers.

C : The customer has not opted in again with the new address.

Answer: B

Question 3

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B

Question 4

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Page: 1 / 63

Total 315 Questions | Updated On: Jan 28, 2026

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