Free Salesforce MKT-101 Exam Questions

Become Salesforce Certified with updated MKT-101 exam questions and correct answers

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Total 315 Questions | Updated On: Jun 16, 2026

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Question 1

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

A : Attribute Group

B : SQL Query Activity

C : Data Filter

Answer: B

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 3

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Question 4

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B

Question 5

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Page: 1 / 63

Total 315 Questions | Updated On: Jun 16, 2026

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