Free Salesforce MCE-Con-201 Exam Questions

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers)

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsertrows into a data extension.How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?  

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?