Free Salesforce MCAE-Con-201 Exam Questions

Become Salesforce Certified with updated MCAE-Con-201 exam questions and correct answers

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Total 266 Questions | Updated On: Nov 26, 2025

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Question 1

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?

A : Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

B : Create new content for the paid search ads that direct to the home page.

C : Place additional navigation on the LenoxSoft home page.

D : Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Answer: B

Question 2

What is true about grading? [Choose two answers]

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 3

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

Question 4

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A : Install the Salesforce AppExchange Package and verify the Salesforce connector

B : Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C : Export all the data and assets from the existing tool

D : Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question 5

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content. What strategy would allow the team to do this?

A : Build dynamic lists respectively based off of those form submissions.

B : Add a form completion action to add prospects to the right Salesforce campaign.

C : Track downloads in the form reports and build different lists for all submissions.

D : Add a form completion action to apply a tag with the name of the piece of content.

Answer: D

Page: 1 / 54

Total 266 Questions | Updated On: Nov 26, 2025

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