Free Salesforce MC-101 Exam Questions

Become Salesforce Certified with updated MC-101 exam questions and correct answers

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Total 124 Questions | Updated On: Dec 16, 2025

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Question 1

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

A : Email Address

B : Contact Key

C : Mobile Number

Answer: B

Question 2

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key?

A : Assign new subscriber keys to each promotion code redemption.

B : Assign the email address as the primary key.

C : Assign the promotion code field as a second primary key.

Answer: C

Question 3

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them. Which marketing practice should the associate apply?

A : Include personal data for the customer to easily access.

B : Utilize first-party data to personalize the customer experience.

C : Promote products that the customer might be interested in.

Answer: B

Question 4

What should a marketing associate use to identify a unique contact across various channels?

A : Contact Key

B : Email Address

C : Mobile Number

Answer: A

Question 5

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?

A : Unsubscribed

B : Bounce

C : Held

Answer: B

Page: 1 / 25

Total 124 Questions | Updated On: Dec 16, 2025

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