Free IMANET IMA-CSCA Exam Questions

A firm wishing to sell its well-known brand of men's clothing in a certain foreign country redesigned the products because of the greater average size of consumers in that country. However, the firm retained the same basic advertising campaign. This firm has adopted which adaptation strategy?

Which of the following best describes the long-term goals and objectives of an entity?

A large retail company is working on its annual plan. The company has had several year of declining sales and net income. The business development team, along with the store managers, developed a forecast for sales in the upcoming year. The CEO challenged them to do better, and said he expected a further 10% increase in sales volume. The finance team made the adjustment, but the bottom line is still negative. Executive level managers are under pressure to turn the company around. At a meeting with senior management, the business development team says that it is unreasonable to expect higher volume without a bigger investment in marketing, which the company is not willing to do.A planning analyst is later instructed by the CFO to increase the sales volume in the annual plan. The analyst is aware of the concerns of the business development team and is worried that increasing the volumes is not in the best interest of the company and might even be unethical. The company does not have established policies regarding how to handle such a situation. According to IMA's Statement of Ethical Professional Practice, the analyst should

Which one of the following is the best description of the product life cycle?

According to Michael E. Porter's generic strategies model, a firm that successfully adopts a differentiation strategy is most likely to