Free IMANET IMA-CSCA Exam Questions

According to Michael E. Porter's generic strategies model, a firm that successfully adopts a differentiation strategy is most likely to

In traditional markets, value creation can be analysed using Porter's value chain model. Which of the following is NOT one of the support activities per Porter's value chain?

There are four main ways in which an organisation can react to environmental situations. Where an organisation recognises an environmental problem but has decided it will be insignificant and have a short-term implication, its likely reaction would be:

According to Michael E. Porter's generic strategies model, a firm that successfully adopts a differentiation strategy is most likely to

QOS is a marketing consultancy business. QOS’s most recent corporate analysis has identified that three new businesses have recently entered its market and started aggressively targeting QOS’s key clients.Which ONE of the following categories would these new business entrants to the market be classified within, as part of QOS’s corporate appraisal?