Free Salesforce Data-Con-101 Exam Questions

Become Salesforce Certified with updated Data-Con-101 exam questions and correct answers

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Total 171 Questions | Updated On: Apr 27, 2026

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Question 1

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

A : The segment is not segmenting on profile data.

B : The attributes are being used in another activation.

C : The desired attributes reside on different related paths.

D : Activations can only include 1-to-1 attributes.

Answer: C

Question 2

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

A : Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B : Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C : Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D : Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

Question 3

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

A : To ingest and unify data from various sources to reconcile customer identity

B : To create and orchestrate cross-channel marketing messages

C : To use harmonized data to more accurately understand the customer and business impact

D : To eliminate the need for separate business intelligence and IT data management tools

Answer: A,C

Question 4

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloudfor emailcommunication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

A : Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B : Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C : Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records

D : Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Answer: A

Question 5

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source. The company creates a segment of customers that had at least one ride in the last 365 days. Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

A : Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.

B : Create five calculated insights for the activation and add dimension filters.

C : Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.

D : Include related attributes in the activation for the last 365 days.

Answer: A

Page: 1 / 35

Total 171 Questions | Updated On: Apr 27, 2026

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