Free Salesforce Arch-302 Exam Questions

Question 1

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem. How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

A : Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

B : Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.

C : Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands

D : When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed byCustomer 360 Data Manager.

Answer: A

Question 2

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?Choose 2 answers

A : Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B : Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer-s shopping cart with abandoned products.

Answer: B,D

Question 3

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

Question 4

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profileattributes required for personalization in Marketing Cloud were identified as personally identifiableinformation (PII) and are too sensitive to be stored in Salesforce.Tokenized Sending was presented as a way to address these concerns.Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used forcloud integration?Choose 2 answers

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 5

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A : Transactional Data Extension

B : Standard Data Extension

C : Synchronized Data Extension

D : Sendable Data Extension

Answer: B