Free Salesforce Arch-302 Exam Questions

Question 1

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

A : A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

B : When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.

C : Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

D : When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

Answer: A

Question 2

A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security7Choose 2 answers

A : Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B : When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data

C : Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.

D : Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.

Answer: B,C

Question 3

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms. What features should a Solution Architect recommend to accomplish this?

A : Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce’s crypto API.

B : Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

C : Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

D : Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

Answer: A

Question 4

A university has several small departmental organizations scattered across different colleges. Each of whichhas its own finances, business processes, and strategies that are sometimes at odds. They would like tointroduce a university-wide communications strategy that allows their recruitment team to market to potentialstudents globally while allowing each department to recruit existing students for its own programs.What should a Solution Architect recommend to meet their needs?

A : Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs

B : Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs

C : Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs

D : Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

Answer: B

Question 5

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because ofthe lack of systems there is no ability to track how successful agents are. In addition, their ordering systemcannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.What are two reasons a connected B2C Solution can add value to the company?Choose 2 answers

A : Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku

B : Allows agents to more easily access customer data to better support customers when they call in

C : Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

D : Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

Answer: B,C