Free Salesforce Arch-302 Exam Questions

Question 1

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?Choose 2 answers

A : Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B : Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer-s shopping cart with abandoned products.

Answer: B,D

Question 2

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A : Leads can be merged and converted in Marketing Cloud.

B : Leads and contacts are unique records in Marketing Cloud.

C : The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.

D : Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

Answer: B

Question 3

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

A : Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B : Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

C : Implement a mobile app so that customers can more easily purchase products to drive higher sales

D : Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

E : Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer: A,D

Question 4

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create anaccount before making their first purchase.Which system creates the customer ID and which system creates an additional ID to use as the customerprimary record?

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

Question 5

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A : Transactional Data Extension

B : Standard Data Extension

C : Synchronized Data Extension

D : Sendable Data Extension

Answer: B